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ESC Boston 2019 Schedule Viewer


Welcome to the Biomed Boston & ESC Boston 2019 Presentation Store. Here you can view and download conference and/or show floor theater presentations before, during, and after the event. If you’re looking for a presentation from a specific session that you’re unable to find here, note that it’s likely because the presenter has not provided permission for external use or has not yet shared their presentation with us. Please check back after the event for a more complete catalogue of available presentations.

Uncovering New Patient Insights with Machine Learning

John Mitchell  (President & Managing Principal, Applied Marketing Science, Inc.)

Location: 160A

Date: Wednesday, May 15

Time: 1:15 pm - 2:00 pm

Track: BIOMEDevice Boston, Track A: Product Development

Vault Recording: TBD

Medtech innovators often lack the time and budget for extensive consumer-insight studies, especially when resources are already devoted to exploring clinician needs. New insights about patient needs and the patient experience are often lying in plain sight, in social media, product reviews, and discussion forums. Using new methods developed with researchers at MIT, this session will demonstrate how to apply these open-source tools to find patient insights inexpensively. If you work in upstream product development and management and are tasked specifically with identifying new clinician and patient needs at the start of new product development, this session is for you!

Topics covered include:
  • How machine learning can identify insights in patient-generated content
  • The types of data that can be analyzed, where to find it, and what can be done with the insights uncovered
  • Updates from ongoing academic research in the field
  • Case example involving a common disease state

Presentation File