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Jack Ganssle has written more than 1,000 articles and six books on embedded systems, plus one on his sailing fiascos. He started developing embedded systems in the early 1970s using the 8008. Since then he's started and sold three electronics companies, including one of the bigger embedded tool businesses. He's developed or managed more than 100 embedded products, from deep-sea nav gear to the White House security system. Jack now gives seminars to companies world-wide about better ways to develop embedded systems.