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Olivia is Lead UX Designer at HSD with a dual role in User Experience (UX) and User Research. With UX as a key focus, she is a catalyst for defining next generation product experiences. As a researcher, she concentrates on understanding and defining the user needs by analyzing, organizing, and graphically presenting data from formative studies and contextual research. Olivia oversees and contributes to the design of embedded touch screen interfaces on medical, consumer medical, and life science devices from start to finish. She is responsible for conducting immersion research and usability testing from the creation of test plans and protocols to writing the final report. Olivia has been with the HSD team since 2012 and has a Bachelor of Science in Industrial Design from Virginia Tech. Olivia is a professional member of IDSA (Industrial Designers Society of America) and HFES (Human Factors and Ergonomics Society). She is also active outside the office as an Adjunct Professor at Kean University's Robert Busch School of Design.