May 15–16, 2019 • Boston Convention & Exhibition Center • Boston, MA

ESC Boston 2018 Schedule Viewer

Use the scheduling tool below to browse all the available sessions, speakers and topics at this year's event. Find the content and sessions to fit all of your educational needs and ensure you get the most out of your time at the show.

How to Thrive in a World of Next-Gen Evidence Generation

Speaker:

Meghna Eichelberger (Principal, The Boston Consulting Group)

Location: Center Stage, Booth 563

Date: Wednesday, April 18

Time: 3:00pm - 3:45pm

Pass type: Conference (Paid), Expo (Free) - Get your pass now!

Free Content & Activities: Center Stage

Vault Recording: TBD

How do we not survive but thrive in a world with real-world evidence?

Clinical and economic value proof is table stakes - government and commercial payers, sophisticated providers, and patients demand safety & efficacy, but how do we demonstrate meaningful improvement in patient outcomes while taking cost out of the healthcare system? And how do we do it using today's digital and real-world tools?

In today's session, we propose a proactive approach to next-generation evidence generation & dissemination for R&D managers, marketing leaders, and medical & regulatory colleagues:
- What data are needed during the development process, for submission, and for a successful market launch?
- What new capabilities do we need to fully leverage health-economics, human factors, payer analytics, real-world & patient-reported data, and real-time digital & social media?
- Will our strategy drive greater market adoption, maintain price, or speed up time to market?
- How do we articulate the value and impact of having this data to gain buy-in and investment from internal stakeholders?